Fugro

A global enterprise client, with a global client base, Fugro website project developed in Sitefinity CMS, has seen a long term partnership with Spinbox development and design continual improvements. WIth system integrations, lead generation and multi-lingual content, Fugro is the largest geo data company in the world.

Speed up Sitefinity Brief

Fugro, a world leading Geo-data specialist, operate globally to explore, develop and transport our world’s natural resources. Using their expertise to create a safe and liveable world offline, they called upon Spinbox expertise to help create a secure and informative experience for their customers online. 

With an existing Sitefinity website, Fugro had struggled leveraging the power of the digital platform which restricted the ambitions of the business and marketing teams due to a sub standard implementation.

Fugro required a CMS with multilingual support and the flexibility for content editors all over the world to easily manage and update content and translations. They also had a giant consolidation project in the wings to bring in over 50 companies under the single Fugro brand and website.

For their customers, the website needed to provide clear and detailed information on the services and solutions Fugro offer. As well as facilitating enquires for the global office and providing contact details for local offices across the 61 countries Fugro operate within. 
Speed up Sitefinity

Analyse and Strategy Solution

Speed up Sitefinity
The immediate priority was to complete a digital health check on the existing site, reviewing SEO, technical implementations and functional improvement areas. Why was the site running so slowly? The analysis gave both Fugro and Spinbox insight into the current websites suitability to go multilingual, and highlight necessary enhancements needed to achieve Fugro’s ambition to communicate with a global audience.

After a series of fix rounds in code and structure, the website was first restored to a reliable and secure footing to start building upon. Website speed and code quality improved, immediate SEO benefits were seen.

Working collaboratively with the Fugro digital team, Spinbox designed and implemented a series of front-end usability improvements to ensure a seamless user journey between languages on the website and back-end changes to allow content editors to easily create and manage content for those languages.

Over the years, the site structure, content flows and design has all been upgraded. New digital tools for online magazines, timeline functionality and rapid content creation modules have seen this enterprise website grow without limits.

Furthermore, integrations with Dynamics 365 & Azure have seen the website reach new potential with lead generation and improved site speed across the globe.

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The journey continues Results

The Fugro website now has translated content available in 9 different languages, allowing Fugro to communicate their offerings more effectively to their global audience. Using analytics tracking, we can see that over 25,000 translated pages are viewed every month on the Fugro website. Many of which, then convert into enquiry leads for the Fugro sales team.

With the CRM integration and new structure of navigation, bounce rates have dropped and lead generation has risen, pushing directly to the right people inside the business.

Our work with Fugro didn’t stop at the introduction of multilingual. Spinbox have been working closely with Fugro ever since, providing continuous improvements and solutions to help enhance Fugro’s digital presence and performance.
13%

Bounce rate reduction

12%

Organic Search increase

300%

Page speed improvement

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